The head of U.S. operations for Engel & Völkers, Anthony Hitt, spoke to the leading industry news source, “RealTrends”, about the brand’s innovative approach to real estate.
“We had a great brand that had proven itself throughout the world. It needed to be adapted better to the U.S. market place and that is what we have developed,” Hitt tells RealTrends.
While Engel & Völkers is widely recognized elsewhere in the world as a premiere luxury brand, with locations in 36 countries around the globe, in the U.S., they are raising awareness by entering new markets and introducing a unique approach to service, marketing and technology. Much of it has to do with a consistent, high-quality, cross marketing strategy which has worked well in other industries, but is a true first in this country.