• Immobilienmarken Award 2012 goes to Engel & Völkers
• Strong brand now established worldwide
Hamburg. Engel & Völkers, the globally operational service company specialised in the brokerage of prestigious residential property, high-end commercial real estate and luxury yachts, has been named as Germany’s most valuable property brand in the category “Property broker”. This is according to the coveted awards that have been bestowed by the European Society for Real Estate Brand Observation (EUGIMB) in Berlin since 2009. “We are delighted to receive this title as the most valuable property brand, which is fitting confirmation of our position as market leader. Our employees live and work by our values of exclusivity, competence and passion. Engel & Völkers is well-known around the world, our residential property shops are unmistakeable in their design and reflect a clear, consistent Corporate Identity,” says Christian Völkers, CEO of Engel & Völkers AG. “This award is also testimony to that fact that our investment in brand building over the course of 30 years has been worthwhile and that our clients believe in the brand in the long term. The brand’s Commercial division also enjoys a high level of recognition ,” Mr. Völkers adds. For more than 20 years, Engel & Völkers has been providing its employees with all levels of professional industry training, with more than 1,000 seminar days held worldwide every year in the company’s in-house academy. As a globally operational company, Engel & Völkers has a unique network at their disposal. Property agents are in a position to give clients the best overview of the current market situation in their respective core market. The publication of market analyses, valuation of land plots and properties, verification of sale contracts and consultancy with regard to financing form part of the service portfolio provided by more than 3,800 company employees. A representative online survey forms the empirical basis for the EUGIMB awards, where some 1,000 brands from all key sectors of the property industry are analysed. Specially developed for this purpose, the Real Estate Brand Potential Index is a scientific method of brand evaluation that is applied here.
For further information please contact:
ENGEL & VÖLKERS AG Princess Wittgenstein Head of Global Corporate Communication Stadthausbrücke 5 20355 Hamburg
Phone: +49 40-36 13 11 20 firstname.lastname@example.org
About Engel & Völkers:
Engel & Völkers is one of the world’s leading service companies specialised in the sale and leasehold of premium residential property, commercial real estate and yachts. With its licence system, Engel & Völkers is the only Germany-based firm to rank under the top 100 franchise companies in the world.* Around 460 residential property shops specialised in high-class real estate and 38 commercial offices brokering retail, office and industrial space, investment properties, multi-purpose apartment and office blocks and property portfolios offer both private and institutional clients a professionally tailored range of services. Leasing, sales, consultancy and valuations form the core competences of the staff of around 3,800 employees, specialised in all aspects of real estate transactions. The Company is currently operating in 36 countries on five continents. * Source: Franchise Direct “Top 100 Global Franchises Ranking”