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7 Ways to Improve your Content Marketing Plan

Friday, August 3rd, 2018 at 3:04pm Engel & Völkers Naples

7 ways to improve your content marketing


Has your content marketing strategy been generating the engagement you have been working for? There are several ways you can fine tune your plan in order to help you manage, analyze, and perfect your content. Our marketing team has put together a list of 7 great tips that will help you improve your content marketing plan and receive the results you've been waiting for. 


1. Create localized content for your newsletters 

By filling your newsletter with localized content, you will be providing your clients with relevant information encouraging them to subscribe to your updates. Spend a good amount of time planning out each newsletter and fill each with interesting blogs, updates, current events, and industry articles! 


2. Schedule social media posts 

Schedule weekly social media posts with planned content to stay organized and consistent. Not only will this give you time to plan each post, but it will also keep you on a constant schedule. Fortunately, there are several tools you can use to plan your social posts. 

3. Send industry updates to your email lists 

-Email marketing is one of the best ways to communicate with your clients. Send your clients industry updates to keep them in the know on best practices and industry updates. In addition to your new listings and your blog, send your clients interesting industry articles. 

 4. Add visuals such as pictures and videos 

Spice up your content with less copy and more visuals! According to the Shotzr Realtors and Facebook report, almost 35% of real estate agents frequently post articles on Facebook that receive over two times less engagement than video and about four times less engagement than photos.  

 5. Update your blog with relevant and helpful content 

Your blog should be a place where your clients can receive a variety of information. Be sure to create a consistent posting schedule (try once a week!). Ever run out of content ideas for your blog? Check out the rezora blog for ideas! 


 6. Pay to promote your posts on social media 

One of the best ways for your content to reach the audience and numbers you have working for is to pay to promote your posts on social media. Most social apps have promotional tools to help you reach a larger audience. The cost is minimal, and the reward is large!  


 7. Pay attention to your audience's responses 

When you understand how your audience is responding to your content, you can adapt or answer any questions they might have. Use your audience's feedback to optimize your content and perfect your social media plan. 


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