Technology disruption has always been a hot topic of conversation and seems to be bubbling up in the real estate industry on a daily basis. From Zillow’s announcement of Instant Offers to "Agent-on-Demand” a program launched by OfferPad to hail agents like Uber rides there is no shortage of companies trying to take advantage of and disrupt how real estate is bought and sold.
Recently, Engel & Völkers Americas CEO Anthony Hitt published an article on Inman about three things real estate agents will always do better than tech disruptors which brought some great insight into how agents can handle the wave of technologies entering the industry.
"Agents who embrace technology as a way to enhance their existing skill sets, understand how to pivot and hone their ability to deliver a superior experience to their customers will be around for a very long time.” - Anthony Hitt
Here are my key takeaways from the conversation on disruption and how agents can stay relevant:
1) Outstanding Customer Service
As mentioned in Hitt’s article, superior, white-glove, customer service is the key factor to differentiate agents. If you provide an exceptional experience for buyers and sellers, you will build clients for life who will always come to you for real estate advice regardless of the latest new technology.
2) Provide Cutting Edge Technology Services
As the average consumer’s technological knowledge enhances, yours should as well. Utilize the latest technologies to document listings, communicate with clients and expose yourself to your market.
3) Target Higher Price Points
Whether you believe technology will change the way consumers buy and sell homes in the future or not the one key market type that is likely to be the least affected will be the high-end of the market. Premium and unique luxury properties will continue to take a hyper-specialized agent who can expose the property to the right buyers around the world.
Aligning your self with a premium global brand such as Engel & Völkers ensures our advisors can meet and exceed these three key factors. Our advisors have been providing exceptional levels of service to our exclusive clientele since 1977. Engel & Völkers continues to push technological advances to our shops with tools such as the EDGE syndication program and Making Virtual a Reality for all of our listings. The Engel & Völkers culture, global exposure, and innovative tools have allowed our agents to represent clients in the highest price points in each of our markets.
Would you like to join an international brand that is the gold standard for expertise and luxury? Call us to discuss the power of the Engel & Völkers brand and how we can work for you to move your career forward.