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Thursday, July 26th, 2018 at 4:09pm Engel & Völkers Naples




Summer is a great time to sell a house. Long days and abundant sunshine enhance kerb appeal, framing your home with vibrant floral blooms and a lush lawn. An open house real estate event in summer, when people are generally out and about more, also presents dynamic networking possibilities for the creative seller. Teaming with an estate agent experienced in seasonal selling will ensure you make the most of the opportunities a summer open house event can bring.


1. You can highlight outdoor living space

One of the best ways to sell a house in summer is to showcase your property’s outdoor areas. Summery weather presents a strong opportunity to highlight a pretty patio or garden. Be sure that weeds are pulled, lawns clipped and flower beds tended to draw the viewer in. And since there’s no better way for potential buyers to imagine entertainment possibilities than by experiencing them first-hand, consider setting out platters of hors d’oeuvres and bowls of fruit to encourage convivial mingling outdoors.

2. It offers enhanced networking opportunities

One of the reasons summer can be the best time to sell a house is its social possibilities. This is particularly true if you live in a close-knit neighbourhood – why not invite neighbours to your event to showcase this friendly community spirit? If the event spills outdoors, you’ll attract foot traffic and enhance your chances of a quick sale through greater visibility. You’ll also boost word-of-mouth advertising this way, encouraging neighbours to spread the word through their own social networks.

3. It presents your neighbourhood in its best light

Another reason summer is ideal for marketing your home is the fact that the local area can really come into its own. Parks, forests, lakes and beaches are all big attractions for different types of buyers, and the warm, sunny weather ensures they are looking their best. Not sure how or when to point them out effectively? Estate agents can be great sources of information about what outdoor spaces add most value for buyers and how to weave them into your sale.

4. Open house real estate events are more energetic

Warm weather and balmy breezes put buyers in a good mood, lending summer open houses a fresh energy. Combining outdoor and indoor spaces gives you more options when it comes to planning your event, so throw open all doors to beckon buyers in and add appeal using our summer decoration tips. Make your event even livelier by hiring a food truck and live musicians for an on-trend street-party atmosphere.

5. Longer days mean more viewings

The benefits of longer daylight hours are twofold: not only do you have more time to work on minor repairs and plan your open house, but your agent will be able to accommodate additional viewings. Buyers who work nine to five will still have the chance to see your home flooded with natural light when arriving for early-evening viewings, and you could even hold a stylish evening open house event if desired. Deck out the garden with paper lanterns, pour glasses of champagne and allow buyers to appreciate the summer-evening ambience.

6. Buyers are motivated to move quickly

Don’t be surprised if you only have to hold one open house real estate event – buyers tend to be particularly motivated in the summer. Families are keen to settle in before school is back in session, and the influx of homes put on the market during the spring and summer months leads to a high demand as these sellers seek their next home. Be sure to provide all the necessary information to encourage a quick decision, displaying inspection reports, blueprints and appraisals in a readily visible location. Your estate agent can advise you on what's required.

Open house real estate events in the summer give you the chance to show your home off to its best advantage. Finish your open house by discussing buyer feedback with your estate agent. Their insight and experience will help you to fine-tune any future events if needed.

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